Charity streaming

How to fundraise for mental health from a live stream event

How it works

You can start raising money for us using charity streaming via Tiltify ‒ we’ll show you how to do it in a few easy steps. If you know already know how to do it, let’s not take up any more of your time - just click the big purple button and get started.

Livestreaming for beginners

If this is your first time livestreaming, here's a brief introduction to what it's all about.

How do I livestream?

There are many ways to stream and most of them are through social media channels. All you need to be able to live stream is a device like a smart phone, tablet or PC that’s connected to the internet, and a broadcast host to get your event out, such as a website or social media app. Read more here at charitylivestream.com.

What is live streaming?

Live streaming is where a show or event is recorded and broadcast at the same time. A great example is Matiu Walters, SIX60's lead singer, who livestreams every Saturday night at 8pm on Instagram. Once you're set up, you can share the link with your audience so they can jump in and watch the action!

How do I fundraise with livestreaming?

You may be an old hand at livestreaming events, but now you’d like to know how to do it and fundraise for the Mental Health Foundation at the same time. There are a few steps to follow but they’re easy!

When you support us, you can host your own charity stream through the donation platform Tiltify. On Tiltify, you can build campaign pages where it’s easy to take donations, explain your schedule and goals, include giveaways and share with your friends.

Step 1. Choose your broadcasting platform

Twitch TV is free to join, just sign up using the box on the left hand side of the page.

YouTube Live is another commonly used platform that is familiar and accessible to many audiences.

Facebook

Instagram

Step 2. Register your campaign on Tiltify

Once you’ve chosen and subscribed to your broadcasting software, it’s time to set up your Tiltify fundraising campaign for mental health. Click the purple button to join and fundraise.

Get fundraising with Tiltify

If you need a hand setting up your Tiltify account, check out this helpful article and video on Starting Your First Tiltify Campaign. Tiltify provide some really useful tools and integrations to increase your fundraising potential, eg, how to track information to provide rewards, how to encourange donors to vote, and much more.

Step 3. Plan your event schedule

You will need to make a plan for your event so it runs smoothly. There’s a lot of information on the internet about how to prepare for a successful event. Too much to write here! Here’s a pretty comprehensive guide: 40 live streaming tips to make your broadcast better.

Step 4. Set your goals

Fundraising can become easier when you have a goal or milestone to reach. Setting a milestone or offering a reward or giveaway when you hit donation goals can help to make your stream more successful and fun.

Step 5. Involve others in your stream

Yes, you can add live guests into your stream and this can make it more and interactive. The way you add people depends on the broadcast channel you are using. For example, to invite a friend to join you in your live Facebook video, simply select a guest from the Live Viewers section, or tap a comment from the viewer you want to invite. On Twitch, make sure the channels are live before you invite a guest, then once the other channels have accepted your invites, click Start Squad Stream. Learn more about Squad Stream.

Step 6. Promote your event

Once you are set up on Tiltify and have planned your stream, it is now time to get prepared to fundraise!

  1. Change your stream overlay to include your fundraising target and current goal (via Tiltify).
  2. Share your stream across social media.
  3. Don’t be afraid to share your story or reason for why you are fundraising on stream.
  4. Get friends involved! It makes the experience more fun.

We are always here to help, if you want any further advice on fundraising or want to let us know what you have planned, reach out and email fundraising@mentalhealth.org.nz.

Congratulations, you're ready to go!

Now that you're all set up, you're ready to broadcast your event and you've made it easy for your supporters to donate to mental health while you're doing it. Watch your fundraising total grow as it gets closer to your goal, and enjoy the supportive comments from your donors. We'll make sure they're all sent a receipt automatically.

At the end of an event, you need to give yourself, your crew and your viewers a big ol’ high-five! Celebrating what you did is an important step too! So, don’t forget to do a celebration dance and pop a post on the channels you established your audience on. Mention things like:

  • Recapping the event
  • Thanking all those involved
  • What you raised collectively
  • What the donations are going towards

Then a few days after, get in touch with us so we can tell you again how much of a legend you are! Thank you for choosing to support mental health with a livestream. We think you're awesome!!!

If you have any questions about charity streaming, please fill out this form or email us directly at fundraising@mentalhealth.org.nz